As part of comic book Wednesdays, we won't just be looking at comic reviews, but also ideas about the genre, politics and other sorts of things. One of the things we really wanted to discuss was Flipping. First, lets discuss what flipping is. Flipping is the act of buying a comic book at a low price then flipping it for maximum profit. It could be a rare comic, a rare variant or a store exclusive cover.
The problems lie in the publishers for putting out these variant covers, especially with ratio variants, store exclusives, convention exclusives and more. Also, many fans help support flipping by wanting and demanding every single cover available, despite costs involved. Using Power Rangers as an example, the retail cost was $2.99 for all retail covers, however green and white are 1:25 and 1:50 respectively, meaning smaller retailers would have to order 50 comics to get the white ranger cover in the set. That is a large amount of stock for a store to have of a comic series that is not guaranteed to shift. So low print numbers, combined with people wanting to make fast and easy money and combined with the fact that many fans want the complete set at any cost fuels the flippers who will continue to make $100-200 off a $3 comic, because they can and they know that people will pay it.
Will we stop flippers? not anytime soon, As long as the above factors are still there, we won't get rid of flipping. Once companies stop producing low print variant runs, then we'll see flipping start to decline and eventually die out.