Mr. Potato Head has been entertaining children since the 1950s and is one of the many toys that has crossed the generational gap. In 1995, Mr. Potato Head made a comeback after featuring in Toy Story and it's many sequels. In 2005, Hasbro, the owners of the Mr. Potato Head brand through Playskool, started making pop culture based Mr. Potato Head toys based on the latest movies, ranging from Star Wars to Spider-Man and even Transformers.
In 2008, as part of the Indiana Jones craze kicked off by Crystal Skull and Hasbro's merchandising, Mr. Potato Head became Idaho Jones in: Taters of the Lost Ark. A reference to the fact that Idaho is one of the largest potato growers in the United States. The box itself is one large plastic window box with cardboard insets with the various logos for the Indiana Jones line on it, alongside the Mr. Potato Head and Playskool logos.
A lot of people probably groaned when this figure was released, but probably ended up buying it anyway, like the other movie based figures. What we have here, is a standard Mr. Potato Head body, eyes, nose, mouth, ears and feet, with custom made mouth and arms. The feet have been repainted brown to match Indy's shoes. The mouth is new and is of that classic Harrison Ford half smirk. The hat is the main selling point, as it plays the Raiders March. He also comes with a brown jacket, with the added detail of sewn on pockets.
In his left arm, we have a golden potato idol, that is a small Mr. Potato Head figure painted gold. it's permanently glued into the left hand. The other hand is designed to hold the coiled whip.
As I mentioned further up, many fans will groan at there being another Mr. Potato Head based on movies being made. Yet, people keep buying them and Hasbro keep making them. Look in any geek's office or bedroom or man cave and you'll more than likely find one or maybe an entire set. I guarantee you, that you'll be pressing down on his hat time and time again to hear that classic theme, Most examples both loose and boxed will set you back about £15-20